Virtual Tour Price – How Much Is My Virtual Tour Going To Cost?

If we had to pick one question that our clients and prospects ask us repeatedly – it’s definitely about the virtual tour price. It’s completely normal to want to know what you’re going to pay for something but with many factors that can effect the price of a virtual tour it’s not always a simple question to answer. Because of that, we’ve created this guide to help you determine the virtual tour cost by explaining the factors that affect it with ballpark prices and examples.

How Much Does a 3D Virtual Tour Cost?

We’ve answered this question thousands of times since we started Scene3D, and these days, prospective clients will ask us for virtual tour quotes or estimates every week — many will raise the question within the first few minutes of our conversation.

We get it.

Price matters. Virtual tour price dictates whether or not a virtual tour is the right choice for you, your business, or your venue. It also influences which functionalities you’ll get, and the type of virtual tour.

And because we believe in transparency as one of our core principles – we’ll share with you what affects the price of virtual tours and a price range for different virtual tour options. Not all virtual tours are made the same, and because of that, it’s important for you to know what value you’ll get for your money. Some people mix up 360 tours with virtual tours and video tours. We’ve explained the difference so you’ll know exactly what you need.

When you’re researching the cost of making a virtual tour, types, and benefits keep in mind that the purpose of the virtual tour is to work in your specific case. To achieve that, you need to develop an initial budget, and a plan and get a general understanding of what you’re paying for and if there are any long-term costs.

It’s completely natural you’re eager to learn the price right away, but it’s a tough question to answer right off the bat. There are so many variables, and it’s not your job to know the specifics. But the more informed you are, the better results you’ll get. Whether you get a £200 or £2000 virtual tour, we always start with getting to know you and your goals better.

Assessing your goals, the results you’re after, and your space will help us figure out if you need some special considerations, and offer you a personalized solution based on that. What works for someone else, doesn’t mean it’s going to work for you.

At Scene3D, we strive to educate every prospective client, even if that leads you to a different solution. Our main goal with this blog post is to offer you information about realistic price ranges for virtual tours based on our real-world experience.

Please keep in mind that all virtual tour prices, whether for residential or commercial projects, are only estimates based on our real-world experience. Virtual tour costs can and often do vary drastically based on the solution(s) you choose, where you live, your chosen provider, and many other factors. This blog post is focused mainly on Matterport virtual tour pricing in the UK, and you’ll get fresh information including virtual tour prices in 2024.

How Much Does A House Virtual Tour Cost?

In 2024, the virtual tour price for residential properties will be approximately £300 to £600 (+VAT). What’s included in the cost of making a virtual tour?

A professional will 3D scan the house to properly capture the whole property. But that’s not all. What happens after determines the quality of your 3D virtual tour, and its functionalities. That’s why post-production to bring your virtual tour together is an indispensable part of the process.

Virtual tour pricing highly depends on the size of the property, scale, and its intricacy. For example, a virtual tour of a studio apartment will take considerably less time & effort to produce than a virtual tour of a large 6 bedroomed country manor house. Most good virtual tour providers will be able to give a pretty good indication of the cost to create a virtual tour from an approximate Sq Ft of the property.

residential_virtual_tour_price — Left: a small 1 bed apartment / Right: a large 6 bedroom detached house

Size is not the only factor to consider however, the intricacy of the property can play an important role in determining the house virtual tour cost. An old cottage with lots of small alcoves, twisty staircases, and cramped attic spaces may be more difficult to 3D scan than a modern property with a similar Sq Ft. If you think your property may have some unique or unusual features it’s important to speak to your virtual tour provider and let them know before they arrive at the property to ensure everyone is on the same page and prevent any surprise increases in costs.

If you’re curious about real estate virtual tour pricing you’ll be happy to learn that many virtual tour providers will also offer discounts to property owners, estate agents, or property developers who are looking to have more than one residential virtual tour created. So if you are thinking of rolling out virtual tours across your whole property portfolio it could be beneficial to have that conversation with a virtual tour provider when enquiring about costs.

Take a look at a residential virtual tour below:

Commercial Virtual Tour Price – How Is It Calculated?

Now, this is where things start to get a little bit more complicated.

The same factors that determine the price of a residential virtual tour still apply, however, commercial projects vary wildly from one space to the next. A local restaurant will (probably) have a very different size & shape to a city centre 12-floor office block.

Each client could have very different objectives they wish to achieve with their virtual tour: a gym may want to increase the number of new members, an education facility wants to attract top talent to attend with a 3D virtual tours for schools, a gallery may want to help those with anxiety feel more comfortable visiting in person or a commercial property agent may wish to simply showcase a beautiful space to potential tenants.

All of these things and more will determine the virtual tour price. We’ve seen commercial virtual tours start from as low as £300 and go as high as £4,000+ based on the physical space, the scope of the project, the objectives & the number of virtual tours required.

virtual-tour-price-commercial-example — Left: floor-plan of a small independent gym / Right: floor-plan of a large 2 floor health club

With this in mind, here are a few tips to help streamline the process of getting a final commercial virtual tour price:

What is the size of the space?

Floor plans can be extremely helpful but knowing at least a rough Sq Ft of the space usually helps narrow down a ballpark cost. We know that sometimes it can be tricky to get this information, particularly if it’s an older commercial space where floor plans may be lost or outdated. If it’s not possible to get floor plans or a rough Sq Ft then some pictures of the space / areas you’d like included in your virtual tour is usually enough to produce an estimate.

What are your objectives?

Having a clear picture of who you are hoping will explore your virtual tour can be very useful, for example, one gym may want to appeal to hardcore fitness fanatics while another may want to feel approachable to novice new members. Understanding your target market will help your virtual tour provider find the best possible solution for your needs.

Who is your target market?

Take a look at a commercial virtual tour below:

Additional Features:

Other factors that could impact the price are additional features that take a virtual tour above and beyond the default software.

These could include:

Personalisation and branding of the tour
A navigation menu to aid in sending visitors to key areas
An introduction screen and welcome video to introduce your tour to new visitors
Custom data-tag icons
Facebook messenger intergration

Which of these options to use will be different depending on the requirements of your project.

For example, a virtual tour of a building under construction is likely to be used for reference purposes and so won’t require branding and additional features.

Virtual tour price - navigation menu — A navigation menu can be a great feature for larger spaces, making it easy for visitors to find key areas

Whereas a virtual tour of a school may want to include branding, a navigation menu and a welcome video to help new students get a feel for the life at the school and quickly find where their new classroom will be.

It all depends on the unique requirements of your property, venue or business.

Virtual Tour Price – Hosting

Similar to a website, a virtual tour needs to be hosted online. This allows the virtual tour to be easily shared, embedded on a website, and opened without needing a specific application or program. Just like website hosting, it’s important to be aware that hosting a virtual tour comes with associated costs.

Hosting fees can vary based on several factors such as the toolkit, software package, and the location of your virtual tour provider. Some providers charge for hosting annually, while others prefer a monthly setup. At Scene3D, we charge our clients £5 per month to host a virtual tour. We prefer monthly billing as it offers more flexibility. For instance, if we’ve created a virtual tour to market a property that sells within a couple of months, it’s unfair to tie our clients into 12 months of hosting they probably won’t need.

Our top tips to get your to a virtual tour price quickly:

If you’ve got a project in mind and would like to quickly get a quote for a virtual tour it can help to have the following information prepared when speaking to a virtual tour provider. This will help them to quickly identify the best solution for your project, suggest an approach and put together a quote:

What is the space?
(is it home, a commercial office or wedding venue for example)
What is the purpose of the virtual tour?
(for example: is it to market a property or business, for visual reference or for education purposes?)
How big is the space?
(Do you have a estimate Sq Ft? If not do you have any photos or floor plans you can share so your provider can get a feel for the size and shape)
Where is the property located?
Is there any other important info?
(out of hours access, property condition or parking restrictions for example)?

If you aren’t sure on any of the above don’t worry, they’re simply tips to help you get to a quote quickly. Any proffesional virtual tour company will be able t0 talk through your project and help you to get to an estimated quote.

The Exact Virtual Tour Price – Get a Quote Today

There are many other factors that can impact the virtual tour price such as 3D vs 360, interactive data tags, and VR functionality to name a few but a good virtual tour provider will be able to talk you through these options.

We hope you’ve developed a better feel for the potential virtual tour price including the overall residential & commercial virtual tour pricing range, and what to expect when you start going through the virtual tour buying process.

As we’ve mentioned, everything here is simply an estimate, and your final price may look much different. If you’d like to know the actual virtual tour price for your specific case, we’d be happy to help you. Simply tell us about your property or business below and our friendly experts will put together a personalised, no-obligation quote.