With all the different options available when marketing your home, do virtual tours help to sell houses quicker than other, more traditional options? The answer is simple:
Today over 80% of people looking to buy a home are searching online and there is no better way to digitally showcase your property than a 3D virtual tour.
What is a 3D virtual Tour?
3D virtual tours allow you to explore a house, apartment or home in a full 360-degree view, across a range of devices such as a smartphone, laptop or tablet. The best 3D virtual tours are also interactive, allowing you to click through from room to room, giving a true sense of how a property connects together. Some even feature interactive data-points that contain extra pieces of information that are not immediately visible such as highlighting key features of the property. Many 3D virtual tours are now VR compatible, creating an unrivalled and immersive view of a property that is second only to visiting in real life.
So how does a 3D virtual tour help sell a house?
By allowing a potential home buyer the opportunity to digitally “walk” through a home at their leisure, 3D virtual tours showcase a property in a more cohesive way than just photographs alone. It allows a potential home buyer to gain real insight into the “flow” of a building and how each room connects to the previous.
Properties featured with 3D virtual tours get 95% more phone inquiries
Through giving potential home buyers the option to spend time exploring a property, 3D virtual tours drive high levels of online engagement, especially when used on property portals such as Rightmove or Zoopla. With each passing second a buyer is spending looking at your property and not others, the more likely they are to make an inquiry.
How do I create a 3D virtual tour of my home?
Today there are a number of ways you can order a 3D Virtual Tour:
Create it yourself –
There are many relatively cheap & user friendly 360 cameras available today that can be used to capture the interiors of your home. Often these will be of a lower quality resolution & will lack the interactive functionality of professional equipment, but will still offer a better and more interactive view of a property, than still photography alone.
Hire a professional –
Advances in 3D scanning camera technology mean that what was once an exclusive option for those with the largest of budgets, is now available for a relatively affordable price. Using a professional will often guarantee a better end product but it is always wise to look over their portfolio of work and to shop around to ensure you are getting the best deal.
Here’s an example of a virtual tour created by Scene3D:
How do I prepare my home for a 3D virtual tour?
A common misunderstanding about the way virtual tours help sell houses, is that the whole property is captured at once, however this is not the case. The home will be 360 photographed, or 3D scanned room by room, in a similar process to normal photography. However, as the camera will be capturing everything around it in all directions, it is important to ensure that the property is as clean and clutter free as possible. If you have anything you would like to keep out of shot, then it is possible to move this out of the room while the 3D scanning is underway, then move it back once it is complete.
If your 3D virtual tour is going to feature interactive data-points, it is often best practice to go through the property room by room, and think about any key features you would like to highlight that may not be immediately noticeable. Common features to highlight include: kitchen work surfaces such as marble or granite, underfloor heating in bedrooms or bathrooms, any ornate or original design features such as cornices or flooring , to name but a few.
What about 3D scanning the outside of my home?
Right now, most 3D virtual tour cameras capture the size and layout of a property using an infrared signal. This infrared signal is sent out by the camera and will then “bounce” off walls, ceilings or other surfaces, back to a sensor on the 3D virtual tour camera. The camera will then use that information to determine the distance between the sensor and the surface the signal bounced back from.
Virtual tours generate 49% more qualified leads
This means that 3D scanning external areas can ocasionally lead to very mixed results. If the area has many surfaces that the camera can use to gather data, then 3D scanning outside can yield very effective results. However, if the space is very open and large, then the end product will not be of a high standard. This is why it is often best in external areas to stick with capturing 360-degree (4K ) photographs rather than 3D scanning the space.
How long will it take to create my 3D virtual tour?
The time taken to complete your 3D virtual tour depends largely upon the method chosen to create it, whether that be by a professional, or carried out by yourself. Quite often, capturing the property will be the fastest part of the prosess, with most professionals stating somewhere around 2-3 hours duration for a 3-5 bedroom house. Taking those 360 photographs or 3D scans and ‘stitching’ them together to create the finished 3D virtual tour will usually be where the majority of the work is done, and is therefore the most time consuming part of the process. If you are creating the 3D virtual tour yourself then this will often depend upon your skill level and the software you have chosen to use in post-production. Experienced professionals will usually be able to return a finished product within 3-5 working days.
To find out more about why a virtual tours help sell houses or to enquire about having 3D virtual tour professionally created for you, click here
Quote 01 – realestate.com.au
Quote 02 – apartments.com